Brand

Onix Brand Guidelines

Resources for presenting the Onix brand consistently and professionally.

Naming

"Onix" is a single word, always spelled with a capital "O". It is the brand name of both our company and our application. When referring to our core technology offering, use "Personal Intelligence®" with the registered trademark symbol.

Usage

Provide plenty of space around Onix assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Onix of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name, or combine these graphics with any other graphics without written consent from Onix. Get in touch if you have questions.

Onix wordmark

The Onix wordmark is set in Inter Semi Bold. It can be used independently when the logomark is not required or space is limited. Monochrome usage is preferred.

Onix
Onix

Onix logo

The Onix logo combines the logomark with the wordmark. Use this as the primary brand identifier when space allows. Monochrome usage is preferred with the brand colors below.

Onix logo on light background
Onix logo on dark background

Onix logomark

For tight layouts or logo-only grids, the Onix logomark is a concise way to refer to Onix. Use with good judgment for your audience, as the full logo has stronger brand recognition.

Onix logomark on light background
Onix logomark on dark background

Onix icon

When referring to Onix as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Onix icon rounded large
Onix icon rounded medium
Onix icon rounded small

Colors

The Onix color palette is built around a distinctive midnight purple, complemented by accent tones that convey sophistication and clarity.

Midnight Purple

#1A0429

Primary brand color

Onix Violet

#7F20B2

Accent color

Lavender Mist

#EDEDFA

Secondary color

Pure White

#FFFFFF

Light backgrounds

Black

#000000

Text and dark elements

Typography

Onix uses a refined typographic system combining elegant serif headings with clean sans-serif body text, creating a balance between sophistication and readability.

DM Serif Text - Headings

Aa Bb Cc Dd Ee

The quick brown fox jumps over the lazy dog

0123456789

Inter - Body Text

Aa Bb Cc Dd Ee

The quick brown fox jumps over the lazy dog

0123456789

Join Us

The Onix brand is dynamic and ever-evolving. Want to help us shape its next direction?